Clarissa Peterson
Web Strategist - Washington, D.C.

Experience

Online Communications Manager

Leadership Conference on Civil Rights/Education Fund (LCCR/EF), Washington, D.C. February 2008 to September 2009

• Managed strategy and content for all online communication venues, including flagship site Civilrights.org, several issue-based microsites, email newsletters, and social networking sites.
• Initiated a site refresh and content reorganization to bring the site in line with current industry standards for markup, usability, and accessibility.
• Developed and implemented online editorial standards, style guidelines, and website best practices.
• Supported organization-wide rebranding process by creating a long-term online communications strategy informed by organizational goals, voice, and audience.
• Created, wrote, and edited compelling content around current legislative issues and worked to ensure accuracy and timeliness of content.
• Worked with other departments to develop strategies for using online communications tools to promote current legislative and community organizing goals.

Web Manager

First Book, Washington, D.C. April 2006 to September 2007.

• Managed First Book's online presence of several websites, including an e-commerce site, a staff-written blog, an intranet for volunteers, and several corporate co-branded fundraising initiatives, as well as the organization's presence on social networking websites.
• Coordinated email communications to donors and supporters.
• Prepared materials for online cause marketing campaigns and coordinated viral marketing initiatives.

Website Producer

Aquent, Washington, D.C. August 2002 to April 2006. Contract positions for creative staffing agency, including:

• Web Editor at AARP - Reviewed and maintained intranet content pages to adhere to site-wide standards; provided publishing support for internal clients.
• XHTML Developer at the Library of Congress - Converted content to new site design using XHTML/CSS template system; recreated site sections to comply with web standards.
• HTML Developer/Project Manager at Fannie Mae - Migrated content to new CMS/portal system; worked with internal clients to design site structure and content; trained and supported CMS users.

Freelance Web Designer

February 2002 to present.

• Designed and developed small- and medium-scale websites. Clients included nonprofit organizations and independent art/media projects.

Assistant Treasurer

Nader for President, Washington, D.C. January 2004 to December 2004.

• Advised staff and candidate on compliance with campaign finance regulations, compiled financial information, and prepared disclosure reports to the Federal Election Commission.

General Manager

Indoor Cafe, Lombard, Illinois. April 2001 to September 2001

• Responsible for all day-to-day restaurant operations, including budgeting, vendor management, and inventory control. Managed a staff of 40.

Banquet Manager

House of Blues Hotel, Chicago, Illinois. May 2000 to January 2001.

• Coordinated planning and execution of on-site events, including meetings, conferences, celebrity events, banquets, receptions, and weddings.

Office Administrator

Pappas Restaurants, Houston, Texas, and Chicago, Illinois. October 1995 to March 2000.

• Performed daily accounting, cash-handling, and computer support functions; trained new office staff at other locations.

Updated December 2009